Myth #1: It’s difficult to have a category and product pages
So, misconception number one – and this is a major one right now, because we know how important it is to incorporate direct links into product and category pages for increased search visibility.
But the first misconception I’d like to dispel today is that adding these links to product and category pages is difficult. That is, in truth, absolutely false. It is very likely that you will be able to do so. All you have to do now is make sure you’re giving people a compelling reason to link.
Myth #2: Only no-follow links are provided by top-tier news sites
Let me tell you something: this is absolutely wrong. For a variety of different projects, we’ve received various links from top-tier sites from a variety of different writers, journalists, and for a variety of different readers. Being aware of this and being prepared before submitting the campaign is the best way to conquer this obstacle.
There are editorial policies in place inside top-tier blogs. It’s possible that you collaborate with key contacts, webmasters, and authors to figure out what those editorial policies are so that you can balance the needs of internal stakeholders as well as clients.
You must conduct analysis. When you start pursuing individual journalists and writers, look to see if they link. Nine times out of ten, you’ll be able to tell whether there’s a probability of obtaining a link by reading three or four of their previous posts. That starts to give you an idea of how their editorial policies could look and feel. Then, of course, you must be prepared to provide them with a reason to link, which is the most crucial point to remember with this second one. If you need help with this there are many SEO services in Canada that can make your life easier.
You must give them a reason to do so, whether by a good data visualisation campaign, an offer, or some insights on your client’s or your own branded website. You have to offer them something to make them want to use the link in their post.
Myth #3: You can only send pitches early in the morning
This is, once again, a total fabrication. To name a few, some of our most popular campaigns have been presented in the afternoon, after lunch and before the editorial afternoon meeting, and we’ve had some big, huge successes pitching our campaigns on a Friday afternoon if they’re a little bit fun and light-hearted.
As a result, I’d like you to toss the alarm clock out the window. Journalists should not put any pressure on you to get the email into their inbox before 9:00 a.m. actually, at that stage, I would take a step back, do some research, and experiment. Carry out some A/B tests.
Myth #4: Relevancy isn’t king
But today I’d like to dispel the misconception that relevancy isn’t king.
Last month, in February, John Mueller published a short snippet emphasising that having one high-quality, relevant link is the equivalent of having hundreds with a lower DA and less relevancy.
This gives you a better understanding of Google’s direction. That is a clear indication from both John and Google that we should be thinking about relevancy, and the term “content is king” needs to change to “relevancy is king,” because brands will be rewarded and their search visibility will definitely improve as a result of having highly important and high-quality followed links pointing back to the domain.
Myth #5: You can’t ask for a link
You can absolutely request a connection from a webmaster, a writer, or a journalist at a top-tier publication, whoever they are, if they have covered your material, your campaign, your insights, or whatever it was. As I mentioned earlier, not every office, researcher, or journalist will provide you with that connection if you ask for it.
However, if you don’t ask, you won’t get. So, you may receive a no follow link. It’s possible that a link will be added in a couple of weeks, for example. It’s important to conduct yourself in a courteous and respectful manner. Do not be demanding. But if you send a simple, short note to the writer after a piece of coverage or an article goes live, thanking them for their time and saying it’s been great working with them, and then say it’d be great if you could fully credit the brand by including a link to XYZ or whatever your campaign or homepage is, chances are they’ll do one of two things- – tell you no, it’s not what they do or add it in.
Here, there’s a 50/50 chance of success. But it’s worth taking the chance and giving it a shot. These are the top five myths, all of which are still very relevant today. They’re the ones that get a lot of attention on social media. Contact your SEO company Toronto to help you with this while you focus on your bottom line.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.
Vermicasting also called vermicomposting, is the processing of organic wastes turn into organic fertilizers through earthworms. Vermicast nutrient content varies with earthworm feed type, but feeding waste to earthworms does cause nitrogen mineralization, followed by phosphorous and sulphur mineralization after egestion.
Vermicasting can be done on a small-scale by homeowners with household organic wastes, on a large-scale by farmers with manure or by the food industry using organic wastes such as fruit and vegetable cull materials. Through proper design, vermicasting is a method of waste handling that is clean, socially acceptable, with little to no odour, requires no energy input for aeration, reduces the mass of waste by 30%, produces a valuable vermicast byproduct and even generates worms as fishing bait.
The driving force toward zero waste management is a global perception of the need to recycle. Zero organic waste to rural areas coupled with prohibitive charges on dumping organic waste are the tools to turn the perception into a reality.
As organic coconut farmers, we target zero waste in our farms. That’s the reason why we are now into vermicasting or vermicmposing in which our main substrate is the coconut husk and the coconut pit. We also use the waste from the processing of Virgin Coconut Oil (VCO) as our substance that is acted upon by an enzyme or ferment.
On many organic farms, the basic composting ingredients are manure generated on the farm and bedding. Straw and sawdust are common bedding materials. But in our farm, we used coconut husk and coconut pit. The amount of manure on a livestock farm such as the goat and cow manures are often determined by cleaning schedules, land availability, and weather conditions.
Since compost is a key ingredient in organic farming, it simply requires making a heap of wetted organic matter like leaves, food waste and animal manure. Modern, method of composting is a closely monitored process with measured inputs of water, air, and carbon- and nitrogen-rich materials. The decomposition process is aided by shredding the plant matter, adding water and ensuring proper aeration by regularly turning the mixture. Worms and fungi further break up the material. Aerobic bacteria and fungi manage the chemical process by converting the inputs into heat, carbon dioxide and ammonium. The ammonium is the form of nitrogen (NH4) used by plants. When available ammonium is not used by plants it is further converted by bacteria into nirates (NO3) through the process of nitrification.
Compost can be rich in nutrients. It is used in gardens, landscaping, horticulture and agriculture. The compost itself is beneficial for the land in many ways, including as a soil conditioner. a fertilizer, addition of vital humus, and as a natural pesticide for soil.
Composting organisms require four equally important ingredients to work effectively:
Carbon – for energy; the microbial oxidation of carbon produces the heat, if included at suggested levels. High carbon materials tend to be brown and dry.
Nitrogen – to grow and reproduce more organisms to oxidize the carbon. High nitrogen materials tend to be green (or colorful, such as fruits and vegetables) and wet.
Oxygen – for oxidizing the carbon, the decomposition process.
Water – in the right amounts to maintain activity without causing anaerobic conditions.
Certain ratios of these materials will provide beneficial bacteria with the nutrients to work at a rate that will heat up the pile. In that process much water will be released as vapor and the oxygen will be quickly depleted, explaining the need to actively manage the pile.
Compost is generally recommended as an additive to soil supplying humus and nutrients. It provides a rich growing medium, or a porous, absorbent material that holds moisture and soluble minerals, providing the support and nutrients in which plants can flourish. Compost can be tilled directly into the soil or growing medium to boost the level of organic matter and the overall fertility of the soil. Compost that is ready to be used as an additive is dark brown or even black with an earthy smell.
For over five years now one of the best stock investment strategies has been to simply buy and hold. Is it time for you to consider other investment strategies for 2015 and beyond?
Many long term investors will ignore their stock investment strategies until they start to see their losses mount. Then, when it’s too late, they will sell and ignore the markets until it appears that a new uptrend is clearly underway again. Their timing strategies are based on emotion and seldom work in their favor. Others will focus on finding the best stocks for 2015 (based on past performance) and then “buy and hold”, expecting 2015 and beyond to be a repeat performance of the previous five years.
The best stock investment strategies for 2015 will look to the future. The best strategies will take the past into consideration as well. After all, history shows that all bull (up) markets have been upended by bear (down) markets sooner or later. Bear markets can be both swift and brutal. In 2000-2002, and again in 2007-2009 the market took hits of over 50%. Let’s look at the future first for clues to what the best investment strategies for 2015 and beyond might be.
Corporate profits are the bread and butter of equities (stock) prices. More specifically, expectations for stronger future growth in both corporate profits, and the economy is the issue. Forecasts for future economic growth worldwide are not optimistic. The best stock investment strategies for 2015 will take this into consideration. What if the low interest rates (that have supported world economies and markets the past few years) go up as previously predicted by economists? Higher interest rates work to lower corporate profits and to slow economic growth.
Now, let’s look at the past for clues to finding stock investment strategies that will work in 2015 and beyond. First, if you are holding one or more of the best stock investment picks (best performers in recent years) watch them closely. Many of these popular names are overpriced momentum plays, and when the market’s upward momentum stops, history shows that these can be the big losers. Second, we’ve just had five up years in a row and the market has more than doubled in value. Unless you’re a true optimist, consider cutting your exposure to equities or equity funds if you own them.
Review your portfolio. Your allocation to stocks (like in your 401k) may be higher than you think due to the recent bull market. If so, reduce your exposure so it’s in line with your comfort level. Sometimes the best strategies involve aggressive buying. This is not one of those times. Do not try to play “catch-up” in 2015 if you missed out on this bull market. Stocks are not cheap. Wait until they get cheaper.
The best stock investment strategies for 2015 and beyond will require both patience and planning. Sooner or later bad news will usher in a new bear market. Pay attention and be prepared to take advantage of future buying opportunities. Don’t worry about picking the best issues as prices fall, and don’t be in a hurry. Timing and increasing your holdings over time will be the key to the best stock investment strategies if prices plunge in 2015 or 2016.