Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.
Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,
Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.
Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here’s a quick rundown of some of the most common assets and tactics:
Assets
Your website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)
Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.
Marketing Automation
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)
Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
What’s the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?
The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.
Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.
Most businesses today already have a website. However, one key mistake business owners make when having a website built is to think that having one is enough. A website can be a versatile tool for your business if you put a lot of effort and time into it. Apart from looking for suitable website hosting and for a company that specializes in website maintenance services, there are a few other things that companies can do to optimize their websites and get more out of their investment. You, as a business owner should know all these.
SEO or search engine optimization is one thing. Most business owners might ask why they should invest in SEO when many pundits have long said that it is no longer relevant. Well. here are a few reasons why you should believe otherwise.
First, it actually works. Although SEO’s death has been predicted many times in the past, it still remains alive and relevant. And if you look at the signs, it will likely stay that way. True, changes in search engines have rendered some SEO techniques to be irrelevant or even harmful, but companies that provide quality SEO services still attain outstanding results for their clients through techniques that have been known to deliver great outcomes. SEO will remain relevant for a long time because it continues to evolve. The techniques and strategies may change over time, but the goal of making a company visible online will never change.
Secondly, it gives more value for the money you invest in. Compared to other online marketing platforms, SEO delivers high ROI. Done correctly, SEO can boost traffic and even positively influence lead generation and conversions.
It is also important to note that everything these days can be found online. The buying process has been altered greatly with the introduction of the internet. For most consumers, the purchasing process begins online as they seek products and services that meet their needs. And as a business owner, you want your company to be front and center, visible to potential clients who are actively seeking your company’s offerings.
Many, if not all, companies and business are already doing SEO. Mimicking your competitors is not a good business strategy. But if there is one exception to that rule, that would be SEO. Whether you understand the value of SEO or not, your competitors are already investing in it. And if you do not get onboard, your competitors can easily swoop in on potential customers, even if you offer better products or services.
Myth #1: It’s difficult to have a category and product pages
So, misconception number one – and this is a major one right now, because we know how important it is to incorporate direct links into product and category pages for increased search visibility.
But the first misconception I’d like to dispel today is that adding these links to product and category pages is difficult. That is, in truth, absolutely false. It is very likely that you will be able to do so. All you have to do now is make sure you’re giving people a compelling reason to link.
Myth #2: Only no-follow links are provided by top-tier news sites
Let me tell you something: this is absolutely wrong. For a variety of different projects, we’ve received various links from top-tier sites from a variety of different writers, journalists, and for a variety of different readers. Being aware of this and being prepared before submitting the campaign is the best way to conquer this obstacle.
There are editorial policies in place inside top-tier blogs. It’s possible that you collaborate with key contacts, webmasters, and authors to figure out what those editorial policies are so that you can balance the needs of internal stakeholders as well as clients.
You must conduct analysis. When you start pursuing individual journalists and writers, look to see if they link. Nine times out of ten, you’ll be able to tell whether there’s a probability of obtaining a link by reading three or four of their previous posts. That starts to give you an idea of how their editorial policies could look and feel. Then, of course, you must be prepared to provide them with a reason to link, which is the most crucial point to remember with this second one. If you need help with this there are many SEO services in Canada that can make your life easier.
You must give them a reason to do so, whether by a good data visualisation campaign, an offer, or some insights on your client’s or your own branded website. You have to offer them something to make them want to use the link in their post.
Myth #3: You can only send pitches early in the morning
This is, once again, a total fabrication. To name a few, some of our most popular campaigns have been presented in the afternoon, after lunch and before the editorial afternoon meeting, and we’ve had some big, huge successes pitching our campaigns on a Friday afternoon if they’re a little bit fun and light-hearted.
As a result, I’d like you to toss the alarm clock out the window. Journalists should not put any pressure on you to get the email into their inbox before 9:00 a.m. actually, at that stage, I would take a step back, do some research, and experiment. Carry out some A/B tests.
Myth #4: Relevancy isn’t king
But today I’d like to dispel the misconception that relevancy isn’t king.
Last month, in February, John Mueller published a short snippet emphasising that having one high-quality, relevant link is the equivalent of having hundreds with a lower DA and less relevancy.
This gives you a better understanding of Google’s direction. That is a clear indication from both John and Google that we should be thinking about relevancy, and the term “content is king” needs to change to “relevancy is king,” because brands will be rewarded and their search visibility will definitely improve as a result of having highly important and high-quality followed links pointing back to the domain.
Myth #5: You can’t ask for a link
You can absolutely request a connection from a webmaster, a writer, or a journalist at a top-tier publication, whoever they are, if they have covered your material, your campaign, your insights, or whatever it was. As I mentioned earlier, not every office, researcher, or journalist will provide you with that connection if you ask for it.
However, if you don’t ask, you won’t get. So, you may receive a no follow link. It’s possible that a link will be added in a couple of weeks, for example. It’s important to conduct yourself in a courteous and respectful manner. Do not be demanding. But if you send a simple, short note to the writer after a piece of coverage or an article goes live, thanking them for their time and saying it’s been great working with them, and then say it’d be great if you could fully credit the brand by including a link to XYZ or whatever your campaign or homepage is, chances are they’ll do one of two things- – tell you no, it’s not what they do or add it in.
Here, there’s a 50/50 chance of success. But it’s worth taking the chance and giving it a shot. These are the top five myths, all of which are still very relevant today. They’re the ones that get a lot of attention on social media. Contact your SEO company Toronto to help you with this while you focus on your bottom line.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.